Founded in 1999, Shanghai Century Publishing Group is one of the pilots of the national cultural reform. Century is a comprehensive large-scale publishing media group integrating publication of books and journals, printing, import and export of books, art business and so on. Century has undertook many major projects and published a number of excellent and competitive masterpieces. Century has been taking the lead in national key publishing projects, national awards and social benefits. It has been generating influential publishing culture and providing high-quality cultural contents at home and abread.